How MARSbySHEROES Crafted Student Success Stories, One SOP at a Time

Siddhi Raut Mulgaonkar
SHEROES
Published in
4 min readFeb 26, 2024

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Unlocking the secrets to efficient & high-quality SOP writing. Dive into this case study & see how a leading study abroad platform in India achieved remarkable results, from streamlined processes to 10x growth!

MARSbySHEROES provides SOP writing services to a leading study abroad platform in India

Introduction

As education becomes increasingly global, the client, a leading study-abroad platform, stands at the forefront of empowering aspiring students in India. Their mission is to simplify the complex journey of international admissions by offering a comprehensive suite of services, including test prep and visa guidance. At the heart of their mission lies the creation of compelling Statements of Purpose (SOPs) — essential narratives that elevate student applications beyond transcripts and test scores when applying for higher education.

Challenge

The client, being a prominent study abroad platform in India, faced a significant challenge in providing professional and customized SOP writing services while ensuring quality and efficiency.

High costs: The study-abroad platform faced significant challenges due to the high costs associated with maintaining SOP writing services, impacting their overall operational efficiency.

Fluctuating demand due to seasonal application periods: Fluctuating demand for SOP writing services, driven by the varying application timelines of universities in different countries, led to resource allocation and productivity challenges, affecting their ability to meet varying student needs effectively.

Low Productivity: The inefficiencies in the SOP writing process resulted in low productivity, hindering the platform’s capability to cater to a large volume of student applications.

To cope with these challenges, the company sought a more scalable and cost-effective solution, MARSbySHEROES, to maintain their reputation and meet student needs.

A leading Study abroad platform in India faced this challenge

MARS’ Solution

MARS transformed the client’s SOP writing process with a multi-faceted solution to address inefficiencies and enhance outcomes.

  • Train the Trainer Model: Adopting a cost-effective “Train the Trainer” model reduced training time by 50% and decreased onboarding costs by 30%. Experienced SOP writers transitioned into trainers, ensuring standardized training, and enhancing knowledge retention and consistency. This approach proved invaluable during periods of team expansion.
  • Stable Team: Prioritizing tenured and experienced SOP writers built a reliable team, ensuring consistent SOP quality, reducing training needs, and fostering strong client relationships.
  • Revamped Process & Cross-checking: Standardized templates and team members reviewing each other’s work improved SOP quality and efficiency, ensuring consistency and accuracy.
Multipronged solution by MARSbySHEROES to address the challenge

Outcomes and Impact

Integrating MARSbySHROES into their workflow, had a profound shift. The impact of MARS solutions was transformative:

  • Seamless Operation: Marking the third year of operations without a single escalation, showcasing MARSbySHROES’ steadfast dedication to excellence.
  • Streamlined Processes: With an impressive 90% of SOPs requiring no edits, the team has optimized processes for enhanced efficiency and accuracy.
  • Cost Savings: Implementing a cost-effective “Train the Trainer” model resulted in a 50% reduction in training time and a 30% decrease in onboarding costs, contributing to overall financial efficiency.
  • Exponential Growth: Experiencing over a tenfold increase in growth, coupled with a twofold improvement in overall in-house productivity, highlighting the significant impact of MARS solutions on organizational success.
The impact of MARS’ solution

Conclusion

In conclusion, MARS’ solutions not only addressed the client’s challenges but also propelled them towards unprecedented efficiency, quality, and growth, cementing their position as leaders in empowering student success in the global arena. Partnering with MARSbySHEROES proved transformative for the client’s SOP writing operations, enhancing efficiency, quality, and scalability. The key takeaways include streamlined processes, consistent quality assurance, and remarkable growth.

Do you want to make your business run smoothly and achieve your goals? Whether you are facing specific industry challenges or looking to set yourself up for long-term success, MARS has a solution for you. Reach out to us at mars@sheroes.in

About MARSbySHEROES

MARSbySHEROES helps businesses improve their operations. The company is a leading provider of remote business process optimization solutions, connecting businesses with skilled women partners proficient in remote work. MARS has a pool of 12,000+ certified women-only remote partners with specialized skills. They have a proven track record of success in helping businesses of all sizes, from logistics giants to small businesses.

Whether you’re looking to improve your customer service or streamline your operations, MARS can help. Get started with MARS to learn more about how they can help you achieve your goals.

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