SHOP on SHEROES || Where Women Entrepreneurs Take Charge of the Social Commerce Revolution in India
“Give her a house, she’ll make you a home
Give her groceries, she’ll make you a meal”
Well, this list can go on and on honestly because if there’s anything that time has taught us, it is the compounding effect women have once they decide to #TakeCharge. But what really happens when you give women a safe space on the internet — to be themselves, to connect with each other without any trolling, and to trust each other enough to buy from and sell to each other?
At SHEROES, we’ve spent the last SEVEN years learning all that and more, building the globally largest women-only community, through love, empathy and an understanding of what women truly want on the internet. We promise you, it’s nothing short of a revolution.
It’s here, and it’s happening as the SHEROES community moves Bharat from social interactions to social transactions, one post at a time.
How — you ask?
Let me tell you about Amita — a homemaker and SHEROES user who we’ve gotten to know really well over the past few years and soon, you will too! A first time internet user, Amita’s journey with SHEROES began in 2018. She posts actively on our Just Quotes, Love, Sex & Relationships, Food & Recipes, and Cooking communities. With over 8000 posts, including more than 300 pieces of original content across writing and art, Amita has also engaged a whopping 70,000+ times on posts by other community members. A home, a safe space on the internet where she belongs and a network of more than 5200 women on SHEROES who she can call her friends.
What amazing social capital to have built in such a short span of time! 😍
And Amita’s journey doesn’t just stop there. She’d been on the lookout for earning opportunities, how to be an independent woman entrepreneur, right from the day she joined SHEROES. We listened, we acted; we planted the seed for women like Amita sometime in 2019, with our Bazaar community which has now grown to nearly 200,000 women — a trusted community for women to buy and sell products and services from each other. Interestingly, as the pandemic hit, more and more women came online looking for ways to supplement their household income. While solving for women’s financial identity was always a priority, it became increasingly urgent for us at SHEROES to give interested women more.
So in a pandemic-struck 2020,
we launched our social commerce pilot for women like Amita to become not just resellers but also woman entrepreneurs within a community they could reach out to for help and that always had their back. We partnered with premium D2C brands to give our women access to quality products to resell and earn margins on. To say the least, it’s been a phenomenal journey, growing and learning with Amita and the SHEROES reselling community, SHECO — the perfect match for women who were looking for an alternative source of income, some of whom had never worked before and were just starting out, and premium brands looking for added online presence and reach. Today, Amita has been an active reseller on our pilot since December 2020 and in these few months, she has already sold over 150 products. 💪💪
And, we aren’t just stopping yet — we continue to build for Amita and our enthusiastic women community. Which is why I’m really excited to share about what lies in the future for us at SHEROES.
We’re proud to announce our next big step in this direction, the launch of SHOP on SHEROES. 🚀🎉
With SHOP on SHEROES — we see a ̶f̶u̶t̶u̶r̶e̶ present, where women monetize their skills and talent and have the power to set up their e-commerce business in one click under ONE online store with ZERO upfront investments. All while also having a loving circle of peers to connect with, sell to and just talk about their experiences. A shop with their own inventory or a shop of premium SHECO products or a shop with reselling inventory from other platforms and brands — their choice, their online SHOP for them to #TakeCharge. Actually, this video explains it better than I could in writing…
Exciting, isn’t it? For Amita and us too! SHOP on SHEROES is set to redefine the growing social commerce space in India, led by women who want to make things happen.
It’s going to be led by women coming from all walks of life , using technology as their super power.
It’s going to be led by content and conversations between women entrepreneurs on SHEROES and the millions of other women they connect with on the platform — all of whom are potential buyers, sellers and consumers.
Catalogue driven commerce
like Amazon, Flipkart, and Myntra is giving way to social commerce in India, and predicted to grow massively over the next few years. A report by Bain & Sequoia estimates that the social commerce market will grow from $2bn today, to $70bn by 2030. That is broadly the size of the entire e-commerce market in India, today.
This report, and several others on social commerce tell us about the pivotal role women as buyers, and women-led businesses and micro enterprises are going to play in this space. In a trust first community like SHEROES, we are already seeing what the magic of commerce embedded on a layer of content and conversation can do. We believe it has the potential to unlock immense value for both consumers and brands — as we’ve seen happen already with companies like Poshmark in the West, and RED, in the East.
At SHEROES, we’re building India’s first true community marketplace and discovering the power of miracles that happen when women support women. Social commerce is here to stay and we’ll show you how with SHOP on SHEROES. We believe this is not just the future of the SHEconomy, but of e-commerce in general.
The future is female, and we can’t wait to create, enable and celebrate the success of a million more Amitas as we build it together!
SHEROES, the women-only social network is a safe, constructive, high-empathy, high-trust online ecosystem for women to engage and chase dreams. It offers communities, a chat-based counsellng helpline, champions, resources, opportunities, credit opportunities, a reproductive health tracker and a social commerce marketplace. It is accessible via Sheroes.com and the SHEROES app
