Solar Solutions for India: Bridging the Gap with MARSbySHEROES

Many rural Indian families longed for the benefits of solar power but lacked the knowledge, resources, and guidance to navigate the process. This case study delves into how an end-to-end solar solutions provider and MARSbySHEROES a managed solutions provider, overcame these challenges.

Introduction

The Indian government’s “Rooftop Solar Scheme” sparked a surge of interest in rural communities. For many households, the promise of lower electricity bills, free solar power, and even additional income from selling excess electricity was a welcome opportunity. However, navigating the installation process proved challenging, with complex procedures, lack of knowledge, unfamiliar choices, and language barriers creating obstacles.

This case study explores how a leading D2C solar solutions provider, having illuminated over 30,000 homes across 22 States, and 110+ cities, was committed to empowering rural India. However, reaching rural India and overcoming communication hurdles presented a formidable challenge. That’s where MARSbySHEROES stepped in. MARS is a specialist in managed solutions, helping businesses run their backend and operational processes, leveraging a remote, experienced & empathetic, women-only workforce. Together, they formed a powerful alliance, leveraging their respective expertise to bridge the gap.

Challenges

This D2C solar solutions provider faced several challenges in their mission to bring solar power to rural communities:

• Costly Site Visits: Traditional methods involving travel and verification for each lead inflated operational costs significantly.
• Language Barriers & Trust: Effective communication across diverse regions was difficult, hindering trust-building and impacting conversion rates.
• Slow Lead Response: Delays in responding to online leads from various channels resulted in missed opportunities and decreased sales.

The challenges faced by the Solar solutions provider

Solution

To overcome the roadblocks, MARS implemented innovative solutions:

• On-call Verification Process: MARS introduced an on-call verification process to reduce the need for costly offline visits. Details such as electricity bill verification, house ownership, and suitability for solar solutions were collected remotely. Qualified leads meeting the criteria were then forwarded to the field team for site visits.
• Multilingual Support: Recognizing the importance of communication, they offered multilingual support in 8 regional languages. This helped build trust; helped explain state-specific incentives and boosted conversion rates by making information accessible. Languages included Hindi, Marathi, Telugu, Kannada, Malayalam, Tamil, Konkani, and Bengali.
• Onboarding Green Ambassadors: Leveraging the power of advocacy, MARS enlisted Green Ambassadors who served as advocates for solar products. These ambassadors played a crucial role in educating customers and driving sales.
• Streamlined Lead Handling: To ensure timely response to leads, they implemented a three-minute Turnaround Time (TAT) for Google and Facebook leads, maximizing conversion opportunities. Inbound leads received attention within 10 minutes to maintain customer satisfaction.
• Scheduled Lead Follow-ups: Recognizing the importance of persistence, they implemented scheduled lead follow-ups, ensuring that potential customers were engaged multiple times for days.

The solution put into action by MARSbySHEROES

Outcomes

The collaborative effort yielded impressive results, illuminating the path for rural communities to embrace solar power:

• Turbocharged Team Efficiency: Qualified leads were seamlessly transferred to the sales team of the client, streamlining the sales process and maximizing conversion opportunities.
• Tailored Solutions, Satisfied Smiles: By understanding the unique needs of each client, MARS Partners delivered customized pitches, offering solutions such as storage and solar roof installations, thereby increasing customer satisfaction.
• Trust Built, Deals Sealed: Rigorous verification processes, including checks on electricity bills and ownership, instilled trust among customers, leading to higher conversion rates and improved credibility.
• Less Travel, More Impact: By handling KYC and other documentation internally, MARS reduced the need for extensive offline visits, resulting in cost savings and operational efficiency.

The outcomes of the strategic partnership

Conclusion

Through a remarkable collaboration, MARS became the bridge, connecting those seeking a brighter future with solar energy and the prominent solar solutions provider.

By offering innovative solutions like on-call verification, multilingual support, and Green Ambassadors, MARS helped break down communication barriers and streamlined the process, making solar power accessible for rural communities. This wasn’t just about selling panels; it was about building trust, understanding unique needs, and delivering customized solutions.

Through a powerful partnership with MARS, the leading solar solutions provider rose above the challenges of the solar industry, as a true champion for rural communities. Their unwavering commitment to efficiency, communication, and customer-centricity shone through in every innovative solution implemented.

From streamlined verification processes to multilingual support and empowered Green Ambassadors, the client paved the way for seamless lead conversion, tailored solutions, and skyrocketing trust among rural families. They didn’t just sell solar panels; they brought the promise of a brighter future to countless homes, illuminating lives and empowering communities. More than just a business success story, this collaboration stands as a testament to the client’s vision, innovation, and unwavering commitment to sustainability.

Call to action

Are you ready to optimize your business operations and work towards your goals with MARS’ expertise? Contact MARSbySHEROES today to explore how their innovative solutions can assist you in navigating industry complexities, tailoring them to meet your specific needs and paving the way for long-term success. Embark on this journey towards a more efficient and promising future, where your business goals can become a reality.

About MARSbySHEROES

MARSbySHEROES helps businesses improve their operations. The company is a leading provider of remote business process optimization solutions, connecting businesses with skilled women partners proficient in remote work. MARS has a pool of 12,000+ certified women-only remote partners with specialized skills. They have a proven track record of success in helping businesses of all sizes, from logistics giants to small businesses.

Whether you’re looking to improve your customer service or streamline your operations, MARS can help. Get started with MARS to learn more about how they can help you achieve your goals.