Women sellers evangelise “conscious products” on SHOPOnSHEROES

High-nutrition food brand Naario launched its filter coffee decoction on the community marketplace, where consumers discover high-value products.

India’s accelerated Internet economy is seeing more and more women turning skills and talent into marketable products and businesses. Community marketplace SHOPOnSHEROES is an enabler of this trend. In the last one year, thousands of women sellers, creators and marketers, have leveraged this opportunity to build an identity for themselves and their businesses.

Here women sellers also market high-value branded products in creative ways. The recent launch of a new filter coffee decoction by FMCG food brand Naario, generated much buzz amongst sellers and consumers, alike.

As Covid-19 restrictions keep filter coffee lovers away from their favourite local haunts, students, moms, professionals and gig workers in the SHEROES community were excited at the prospect of a do-it-yourself at-home solution. A 200 ml bottle of Naario’s decoction, priced at INR 195, serves at least 10 cups of filter coffee.

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Community members enjoy their coffee and conversations, and also celebrate their business milestones :)

The launch came on the heels of the rising demand for Naario products on the marketplace; Naario’s muesli and 9-in-1 flour are already extremely popular. The brand has built a level of trust, due to its promise of “100 % natural ingredients, 0 preservatives” products.

Secondly, women sellers hosting their online SHOPs on the SHEROES marketplace, have played a key role in communicating these values, and boosting the brand’s recall potential among consumers. Naario products are available on SHOP shelves, as standalone products and curated bundles by SHOP Owners.

As consumers get more curious and savvy about what goes into their food, Naario’s values find alignment with the needs of conscious consumers.

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A peek at Naario products on SHOPOnSHEROES shelves; the image and name of the homemaker behind the recipe is prominently displayed on every label

Founder Anamika Pandey, who launched Naario amidst the pandemic, also recently hosted a vibrant, interactive live session for SHOPOnSHEROES owners. She educated women sellers on the impact of toxin-free, high-nutrition food products on health and well-being.

She also shared inspiring stories of homemakers, who are the innovators behind Naario’s signature products. For example, Monica, the creator of Naario’s filter coffee decoction product, toiled for five years to produce an unprocessed, toxin-free liquid decoction, that can stay fresh for months.

Naario, which expressly markets recipes by homemakers like Monica, turns these homegrown recipes into marketable products. Their stories and faces are proudly captured on the label. The brand is part of the SHECO portfolio, which houses over 80 conscious brands, all founded by women entrepreneurs.

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A candid live conversation featuring key stakeholders in the social commerce revolution

Inspired by the back story and overall narrative of Naario, SHOPOnSHEROES owners feel a sense of pride when marketing the brand. The opportunity to directly engage with women founders, cements the circle of trust and creates a foundation for sellers to build a credible, sustainable business.

Teacher turned business woman and SHOPOnSHEROES owner Shubhra from Chandigarh, shared in a recent live conversation, “My customers are not only women. Gents bhi hain (men are also my customers). They are looking for a quality product, and when the trust is built, all sales barriers are broken. When I suggested Naario’s filter coffee, they immediately agreed to try it.”

Shubhra markets a range of SHECO products, from personal care to food and fashion products at her online SHOPOnSHEROES. Through this opportunity, she has successfully established herself as a high-trust seller, and business woman. Like Shubhra, thousands of women are launching their online shops, and strengthening their financial and social identity, in a vibrant community-based environment. Additional perks include learning opportunities to build skills, and a chance to connect with a highly engaged peer community.

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SHEROES, the women-only social network is a safe, constructive, high-empathy, high-trust online ecosystem for women to engage and chase dreams. It offers communities, a chat-based counsellng helpline, champions, resources, opportunities, credit opportunities and community marketplace #SHOPOnSHEROES. It is accessible via Sheroes.com and the SHEROES app